http://paperpalate.net/2007/08/22/read-your-greens-vegetarian-times-tries-on-a-new-name/ Food and wine in magazines and newspapers, cookbook reviews Mon, 13 Oct 2008 12:38:46 +0000 http://wordpress.org/?v=2.0.4 http://paperpalate.net/2007/08/22/read-your-greens-vegetarian-times-tries-on-a-new-name/#comment-37489 Sun, 07 Oct 2007 18:59:18 +0000 http://paperpalate.net/2007/08/22/read-your-greens-vegetarian-times-tries-on-a-new-name/#comment-37489 Re-naming this publication "GREENS" is an excellent way to broaden the reader base. I'm not a vegeterian, but I do enjoy vegeterian meals. I probably wouldn't have picked up a magazine titled "Vegeterian Times", but I did choose to browse through "GREENS", and was delighted to find lots of yummy vegan recipies inside! I think the new name should STAY! Re-naming this publication “GREENS” is an excellent way to broaden the reader base. I’m not a vegeterian, but I do enjoy vegeterian meals. I probably wouldn’t have picked up a magazine titled “Vegeterian Times”, but I did choose to browse through “GREENS”, and was delighted to find lots of yummy vegan recipies inside! I think the new name should STAY!

]]> http://paperpalate.net/2007/08/22/read-your-greens-vegetarian-times-tries-on-a-new-name/#comment-35274 Fri, 21 Sep 2007 03:32:50 +0000 http://paperpalate.net/2007/08/22/read-your-greens-vegetarian-times-tries-on-a-new-name/#comment-35274 I bought greens magazine for the 2nd month in a row because I thought it was a new magazine put out by vegetarian times, but with a healthier spin. It was only when trying to go online and subscribe that I found this blog entry, found out they are one in the same, and felt like an idiot. I am a 23 and have been a vegetarian for over 10 years, but have often avoid vegetarian times for reasons i can't identify. I think it is a good idea to change the name if they are looking for a broader audience. I bought greens magazine for the 2nd month in a row because I thought it was a new magazine put out by vegetarian times, but with a healthier spin. It was only when trying to go online and subscribe that I found this blog entry, found out they are one in the same, and felt like an idiot. I am a 23 and have been a vegetarian for over 10 years, but have often avoid vegetarian times for reasons i can’t identify. I think it is a good idea to change the name if they are looking for a broader audience.

]]> http://paperpalate.net/2007/08/22/read-your-greens-vegetarian-times-tries-on-a-new-name/#comment-33922 Sun, 09 Sep 2007 04:29:20 +0000 http://paperpalate.net/2007/08/22/read-your-greens-vegetarian-times-tries-on-a-new-name/#comment-33922 I think renaming the mag GREENS is a fresh and fantastic way to broaden your audience and really, to deliver an immediate and honest message about the content of the magazine. It's more about a lifestyle, and many people choose not to self-identify as vegetarians and may eat a largely vegan and vegetarian diet and in general, try to be as socially and environmentally responsible as possible. GREENS is a more well-rounded and inclusive approach. Love it! I think renaming the mag GREENS is a fresh and fantastic way to broaden your audience and really, to deliver an immediate and honest message about the content of the magazine. It’s more about a lifestyle, and many people choose not to self-identify as vegetarians and may eat a largely vegan and vegetarian diet and in general, try to be as socially and environmentally responsible as possible. GREENS is a more well-rounded and inclusive approach. Love it!

]]> http://paperpalate.net/2007/08/22/read-your-greens-vegetarian-times-tries-on-a-new-name/#comment-32410 Thu, 23 Aug 2007 22:20:43 +0000 http://paperpalate.net/2007/08/22/read-your-greens-vegetarian-times-tries-on-a-new-name/#comment-32410 I am more an omniovre so it really appealed to me at the newstand and I bought it only to get it home and realize I'd be getting the same issue as part of my subscription. I am more an omniovre so it really appealed to me at the newstand and I bought it only to get it home and realize I’d be getting the same issue as part of my subscription.

]]> http://paperpalate.net/2007/08/22/read-your-greens-vegetarian-times-tries-on-a-new-name/#comment-32356 Thu, 23 Aug 2007 03:50:28 +0000 http://paperpalate.net/2007/08/22/read-your-greens-vegetarian-times-tries-on-a-new-name/#comment-32356 Since I regularly peruse the magazine section for new cooking magazines, I noticed the "new" GREENS magazine right away, and since I was a vegetarian, was attracted to the byline saying it was from Vegetarian Times. However, I also noted that it appeared to have the same cover photo AND inside contents as the VT issue I had already received as part of my subscription; therefore, I did not buy it. IF, however, it had indeed been a NEW magazine with the original content - I most certainly would have purchased it! Since I regularly peruse the magazine section for new cooking magazines, I noticed the “new” GREENS magazine right away, and since I was a vegetarian, was attracted to the byline saying it was from Vegetarian Times. However, I also noted that it appeared to have the same cover photo AND inside contents as the VT issue I had already received as part of my subscription; therefore, I did not buy it. IF, however, it had indeed been a NEW magazine with the original content - I most certainly would have purchased it!

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